UNIQUEST
UniQuest Branding and design of logo, product, packaging, signage, business cards, and other marketing materials. Colors Logo/ Brand Mark
UniQuest Branding and design of logo, product, packaging, signage, business cards, and other marketing materials. Colors Logo/ Brand Mark
Animoodles: Turning the Plush Aisle on Its Head In the past, if a child ripped the limb off their favorite stuffed animal, you'd think it was destroyed for good. But…
Shop Talk: Ri Happy In 2018, we introduced a new section to Toys & Family Entertainment magazine, profiling different brick-and-mortar toy retailers worldwide finding success in today’s retail environment. In…
In late August 2018, I had the chance to speak with Mattel's current president and COO Richard Dickson about how the company is getting back to the basics to restructure…
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
Short-form content has become an essential piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching. In this article, I explore the overall state of kids' entertainment and the complex strategy to finding success with young viewers.