about

Who Am I?

Thanks for popping by! I’m Jenn Lynch. I’ve spent the majority of my life circling around my biggest passion: storytelling. Today, I’m lucky to tell stories in a multitude of manners, via my day job and my own freelance design business. By day, I have the opportunity to: 1) profile the people creating today’s top toys and games 2) analyze what makes them fun, educational, and potentially successful in today’s marketplace and 3) develop content that advocates for members of the toy industry and promotes toy safety and the benefits of play. By night, I help clients tell their brand’s and/or product’s story and ensure their visions become realities.

Experience

August 2019 - PRESENT

The Toy Association
Content Developer

  • Develops editorial content (research, write, and edit) for print and online communications 
  • Creates & compiles content for the Association’s weekly Toy News Tuesday newsletter
  • Supports the implementation of the Association’s communications strategy, media relations, program-specific business and marketing plans and related activities
  • Supports the development and management of strategic editorial partnerships 
  • Serves as a spokesperson for The Toy Association as a toy trends team member
MARCH 2011 - August 2019

aNb Media, Inc.
Editorial/Creative Manager

  • Collaborated with web team to oversee, implement the redesign of TTPM.com 
  • Updated site copy for SEO
  • Wrote features for, manages freelancers for b2b publications TFE and TFE Licensing, analyzing trends in the toy & licensing industries, consumer spending habits
  • Worked alongside publisher to preflight and traffic artwork, editorial proofs between aNb Media and pre-press vendor
  • Oversaw all stages of print production, including editing publications for style, grammar, and content
  • Ensured advertisers’ creative teams adhere to all pre-production quality control instructions
  • Managed and maintained all in-house web and print assets
  • On-camera product reviewer for TTPM.com
  • Managed, created weekly emails for 6,000+ aNb Media News subscribers using WordPress, HTML, Constant Contact
  • Previously managed TTPM Blog via WordPress
2015–PRESENT

Jenn Lynch Designs
Principal

  • As a freelance designer, I offer a range of client services that includes package design, branding, product design and development, as well as print and web design. 
  • Current and past projects include Kickstarter-backed children’s products, pet products, branding for a food & beverage company, and smaller-scale projects such as event invitations. 
SEPTEMBER 2010–FEBRUARY 2011

Prudential Financial
New Business Associate

  • Performed quality assurance checks on all new client acquisitions for the variable annuities departments
  • Reported feedback to management on procedural and customer impacting error trends
  • Verified accuracy of contract information to ensure clients and corporation adhered to company, state, and federal regulations

May 2009-May 2010

The Pennsylvania State University Gallery Publicist/ Communications Assistant

  • Established the Galleries’ first social media marketing plan to increase foot traffic and attendance at special events and exhibit openings
  • Created a multi-facet promotional campaign that expanded outreach to billboards in Centre County, PA as well as on-campus buses and Facebook
  • Produced, directed original video series “Love It or Hate It,” which prompted gallery visitors to give their honest opinions of exhibits on camera.
  • Coordinator of the Arts on Move program, exhibiting student and alumni art across five campus locations, as well as handled the installations
  • Created all gallery signage, marketing, and promotional materials for exhibits
  • Served as the press spokesperson for the Galleries
  • Worked with team of cross-departmental leaders and U.S. Holocaust Memorial Museum
    to promote, maintain brand standards for museum’s traveling exhibit “Deadly Medicine: Creating the Master Race”

Education

2009

Pennsylvania State University

B.A. Journalism, B.S. International Studies
Minor in French

Involvement

Women in Toys

Design & Communications Committees Member

The Toy Association

Toy of the Year (TOTY) Awards Committee Member

Skills

Programs

  • Adobe Creative Cloud (specializing in Photoshop, Illustrator, InDesign, Dreamweaver)
  • Basecamp & JIRA
  • Final Cut
  • Quark
  • WordPress

Methods

  • AP Style
  • Art Direction
  • Copy Editing
  • Print Production
  • SEO
  • Social Media Marketing
  • Wireframing/Storyboarding

Languages

  • HTML & CSS
  • Javascript
  • Basic PHP

Contact

Customers reviews

What people say?

Jenn is one of the most young talented graphic designers we have had the pleasure to work with. She truly understands her client needs and knows what it takes to get results. She believes in hands on communication with her clients every step of the way but, not afraid to think outside the box if you are "lost in translation" with graphics and designs. I would highly recommend Jenn to create and design any upcoming projects, as she can definitely get it done with her unique eye for design.
Sunset Hill Vineyards Branding & Packaging
Jenn did an amazing job in designing our wedding invitations! She was full of creative ideas and consolidated all of the inspirations I shared with her into one beautiful end product. We were incredibly happy with our invitations and working with her was a wonderful experience.
Carly & Jon Willard
wedding invitations

Let's work together

Contact