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In the past, if a child ripped the limb off their favorite stuffed animal, you’d think it was destroyed for good. But for Animoodles, it’s at the heart of the play.

Marissa Louie is the creator of Animoodles, an innovative stuffed toy line that got its start via Kickstarter to become one of the most backed toys of all time. I had the opportunity to chat with Louie about the making of Animoodles, how her own experiences fueled the creation, and future plans for the brand.