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In late August 2018, I had the chance to speak with Mattel’s current president and COO Richard Dickson about how the company is getting back to the basics to restructure the toy maker. This followed the company’s Q2 earning report that showed while the company was down in overall sales, the businesses it was putting the most focus on— Barbie and Hot Wheels— were up double digits. The profile ran in the October issue of leading b2b industry publication, Toys & Family Entertainment (TFE).