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Writing Samples

While overseeing all editorial across anbmedia.com and its b2b trade publications, I put a spotlight on emerging trends impacting the kids entertainment and toy industries. Below offers a sampling of my past written work.

As Kids’ Content Gets Shorter, Strategy Gets More Complex

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kidults are contributing more to overall toy spending

The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners

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mattel-revives-barbie-hotwheels

Mattel: Creating Play with a Purpose

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Shop Talk: Ri Happy

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Animoodles: Turning the Plush Aisle on Its Head

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A Genius Retail Solution

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BuzzFeed’s New Biz Plan Cooks Up Success

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Brand Profile: Fingerlings

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magformers-boyplaying

Magformers: A Positive Attraction

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